I was just renewing ErinMcHugh.com on GoDaddy — an address I’ve yet to use, though I’ve owned it for several years now — and as I was paying, a pop-up asked me if I’d like to “round up.” I love rounding up: it is one of the best marketing ideas of our times. Banks offer it so you can save a little every time with your card; grocery stores ask you to do it at the register for a cause; and now my domain-owning company wants to know if I’d like to round up to the next dollar. Being October, I automatically clicked for the Breast Cancer Research Foundation.
What did it cost me? 59¢. Almost anybody can afford to do that every single day at the week. I try to avoid making money the base of a good deed, but I so commend new, easy ways to give like this one.
Funny thing is, that 59¢ is the only positive thing I’ve gotten out of owning that domain yet.
Round it up.
I’d love to hear from all of you about other ways to make giving easy. Just comment here on One Good Deed!